Conference interpreting, translating and languages tuition
HJ Language Services was set up by Hannah Jeffrey to provide conference interpreting and translation in French and Spanish to English. HJ Language Services also offers English as a Second Language and Modern Foreign Languages teaching to children and adults.
As a new business in the industry, HJ Language Services wanted to establish itself as a reliable and professional service but also reflect the younger and more innovative approach it’s adopting. The branding wanted to convey this alongside being very understandable for a wide target demographic that spans a variety of native languages.
We started the design process with no existing imagery, instead working with the client’s brief for a very simple and clean brand, with a couple of bold colours running throughout. We created a new monogram logo as part of a wider branding scheme, as well as brand assets including a business card, social media banner and flyer.
A simple monogram logo was developed, this refers back to established monogram customs to portray a sense of trustworthiness; but being executed in bold colours, a sans-serif font and playful shapes, the logo took on an additional sense of youth and modernity as well.
The logo can be used as the full layout or as a stand alone icon, with an array of colour options from the branding scheme, the logo or icon is adaptable to be used effectively in any space.
The primary cyan colour Ocean creates a bold and reliable impression, alongside the complimentary crimson colour Mandy which adds a creative flair. Further expansion of the palette allows for an adaptable and usable brand colour scheme.
The colour palette is designed with accessibility at the forefront, allowing for a range of accessible and easily readable colour combinations that can be used across all branding applications.
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The Rubik font is used throughout the logo and branding scheme, this keeps everything easy to read and implement, but the rounded corners of Rubik adds a very subtle sense of modernity and playfulness.
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The brand asthetic translates into the brand assets created – a double sided business card, social media banner and teaching flyer. These materials utilise the lines and loops of the HJ icon, extending this out to create a dynamic flow of language, with the use of colour changes to portray the mechanism of language translation.
